Posted by Susan Cartier Liebel:
"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." S.H. Simmons
In the past week or so the great debate in the legal profession - legal marketing - has reared its head, again. And it has brought out the zealots on both sides. Within the profession legal marketing is a hot button issue like abortion, gay rights and stem cell research. There are extremists on each side of the debate and the majority who reside somewhere in the middle.
The problem is everyone talks about marketing as if they know what it really is. The reality is most don't but they have strong opinions, nonetheless. While the above is illustrative and done with humor, here are some definitions which might help enlighten and provide you some intelligent dialogue when someone starts the 'great debate':
Continue reading this interesting post at the source site listed below.
Source: Build a Solo Practice, LLC, 1 December 2008
