Regular readers here know that I'm a big fan of author/right-brain-champion Daniel Pink and his take on our new Conceptual Economy that places a premium on creativity in business.
Lawyers aren't known for being a creative lot. This is evidenced by the enduring nature of the billable hour over alternative fee structures, among other business practices. Some will undoubtedly say: "You can't change our stripes. Creativity is best left to other professions." But, I think this is a copout. There's a wealth of creativity to be tapped in our ranks if we can just find the right inspiration and outlets.
On the inspiration side, you can take a look at a great series of Fast Company posts on the business of creativity, including one featuring the 10 Most Creative People in Sports and one on the Top 10 Most Creative People in Health Care. Imagine what a post on the Top 10 Most Creative People in the Law would include.
On the outlet side, maybe it's about taking baby steps to tapping and expressing our creativity. Marketing is one area that's creativity-friendly. Lawyers are already venturing into this creative realm via LinkedIn; Twitter and Facebook...
