Posted by Darren Rowse: "How do you rate when it comes to credibility? But more importantly, how do you go about getting credibility if you don't have any or not much of it? Important question for bloggers - Andrew Rondeau from We Build Your Blog shares some tips on building credibility as a blogger.
There are some interesting theories around this topic. One such exponent of a theory is Graham Jones who writes about the credibility pyramid.
[See graphic at the source site listed below]
This pyramid is made up of four key elements.
1. Knowledge (10%)...
2. Focus (15%)...
3. Enthusiasm (25%)...
4. Care and Concern (50%)...
This means that when building up your online credibility you have to show a huge amount of caring and concern for the interests and well-being of your audience. No matter what you are trying to do online, whether build a blog, communicate with readers, sell a product or even just hold a conversation on a social media platform such as Twitter or Facebook, if you care for your audience you build credibility.
It seems that a small percentage of your credibility is knowledge, add to that focus and enthusiasm and you only have half of what makes up your credibility. The other half is all about caring and concern for the other person's well-being.
That could almost sound right."
Full text and active links are available at the source site listed below.
Source: Pro Blogger, 12 July 2009
