By Julie A. Fleming: "Do you know how to get the most from your sponsorships? I was interested to see this article from The National Journal, with the headline, "No More 'Chalets': Legal Marketing Focuses on Building Business. Good idea, no? Sponsorships can be good avenues for business development, but simply posting a firm name on a tent at a high-priced (or even high-visibility) event is unlikely to accomplish that goal. The article notes that, 'Firms are zeroing in on opportunities that allow their attorneys to get out in front of a specific group of potential clients, such as industry conferences.'
But getting in front of a group of potential clients can mean different things to different people. These are some of the considerations I recommend you evaluate (Read the rest of the entry...)"
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Source: Life at the Bar, 14 August 2009
