Posted by Allison Shields: "I recently received a review copy of the new book by Adrian Dayton, Social Media for Lawyers: Twitter Edition. If you're new to Twitter or don't know much about it, this book will get you off to a great start on one of the newest technology crazes. It is a quick and easy read, written in a breezy style by a fellow lawyer-turned-social-media-consultant.
While you may balk at the price (it's $195 on Amazon.com, but you can get it at the link above at $95), if you think strategically about the cost of the book, you may realize it's well worth it. Compare the price of the book to the value of the time you might spend:
- Trying to navigate through Twitter
- Figuring out what application(s) to use to organize your tweets
- Learning about followers
- Creating an effective Twitter profile and
- Using Twitter effectively.
How long will all of that take? What is that worth to you?
Dayton points out that with all of the questions lawyers ask about Twitter, the one you should be asking is, 'Are there people on Twitter with whom I want to do business?" If the answer is Yes, it's time to think about Twitter. But
This book is filled with very down to earth, practical suggestions about why you might want to consider using Twitter, and how to use it effectively. Without giving away too much of the book, here are a few nuggets:
Create an effective profile...
Those who give will receive...
Use the right tools - and use them well...
Be 'sticky...'
Extend your 'twitterverse' offline...
Use Twitter to enhance lead generation...
For more information and tips on how to use Twitter, get the book. If you're not new to Twitter, the book might be a bit basic for you, but even though I've been on Twitter for several months, I picked up some great tips - I even changed my Twitter profile after reading the book.
Want to see what Twitter is all about? You can follow me here, or follow Adrian Dayton here."
The active links are available at the source site listed below.
Source: Legal Ease Blog, 5 November 2009
