This post was written by Tom Kane: "Niche practices can be marketed more effectively and cheaper than a general practice in my opinion. Law firms that promote their niche practices will easily standout from the crowd; and can charge more for the practice, if they do.
Two of my posts on niche marketing that come to mind from a few years back include "Narrow Your Niche for More Effective Marketing" and "Do You Have a Niche and What Are You Doing about It?" Take a look, because there is a hot new niche that just came on the market. And there ain't going to be a recall any time soon..."
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Source: Legal Marketing Blog.com, 4 February 2010, reproduced with permission of the author
