This post was written by Julie A. Fleming: "You've put in your dues. You've worked hard to become the accomplished lawyer you are now, and you have all manner of credentials that demonstrate your expertise.  You've worked with a variety of organizations and individuals, you've written articles and book chapters, and you may even have served a turn teaching.

How can you leverage all of that activity to build relationships so you can bring in more business? The answers to that question are as varied as the number of people who might ask.  The four ideas I share here will form the springboard for what you decide to do..."

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Source: Life at the Bar, 24 August 2010. © Life at the Bar LLC Blog, reproduced with permission of the author.

This post was written by Tom Kane: "Doesn't every lawyer do that? Well maybe not so much. Sometimes professionals are too busy talking about the solution to a problem they assume the client has, when in fact the client may not even recognize they have a problem. In other words, you can't solve a problem that the client doesn't know exists.

So the key, according to marketing guru Seth Godin, is that you must sell the problem before you sell the solution..."

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Source: Legal Marketing Blog.com, 31 August 2010, reproduced with permission of the author

This post was written by Kevin O'Keefe: "Law firms dismissing social networking as an effective means of enhancing relationships with their clients, prospective clients, and referral sources because they don't these folks use online social networks ought to think again.

Social networking use (LinkedIn and Facebook) among internet users ages 50 and older nearly doubled--from 22% in April 2009 to 42% in May 2010 pursuant to a survey by the Pew Research Center's Internet & American Life Project..."

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Source: Real Lawyers Have Blogs, 31 August 2010. Copyright © 2010, LexBlog, reproduced with permission of the author.

This post was written by Larry Bodine: "The most effective way to generate new files and revenue is through cross-selling, and the most efficient way to sell more services to clients is to create client teams. BTI Consulting lists client teams as one of a law firm's "Power Marketing Practices." However client teams produces data, relationships, lawyer activities, revenue goals and management work that overwhelms the team leader.

Interaction, the company known for its client relationship management software, is riding to the rescue with its new Strategic Account Management (SAM) program. According to product manager Jason Maeder the SAM program:

• Connects to all the information from Interaction's CRM system.
• Collects all contact information, activities, tasks and goals into a set of charts.
• Creates a client team workplace, so that team members and log in and see announcements, opportunities, activities and appointments..."

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Source: Law Marketing Blog, 26 August 2010. © 2010, Larry Bodine Marketing. Reproduced with permission of the author.

This post was written by Tom Kane: "The reason public relations is so much more effective than advertising is because of the credibility factor. What is said in an ad, which you pay for, is controlled by you, whereas what is said about you (hopefully in a favorable light) in the media by an independent third party is free advertising for you and your firm. And, since you want good press, make friends with reporters.

One way to do that is to quickly respond to requests for comment. (Of course, not commenting on any client matters without prior approval). You could become a general source for legal related stories and someone a reporter can rely on when they on a tight deadline. With that thought in mind, I love today's tidbit from 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals by Larry Smith and Richard Levick of Levick Strategic Communications:..."

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Source: Legal Marketing Blog.com, 26 August 2010, reproduced with permission of the author.

This post was written by Lee Rosen: "You've called a prospective referral source. He or she is on the line with you now. You've never spoken before, but you got an introduction from someone you know, so you've already got a connection to the person on the line.

How can you blow it now, create a situation where you won't end up at lunch with this person, and be sure you won't get any referrals? If you do the following five things particularly well, you'll do just that, and you might even alienate the person who introduced you to the referral source..."

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Source: Divorce Discourse, 19 August 2010. Copyright 2010, Lee Rosen, reproduced with permission of the author.

This post was written by Theresa Zagnoli: "In several previous blogs, we've highlighted examples of poor communication. From poorly worded media statements of companies in crisis making horrible word choices to poorly phrased email statements to downright awful corporate announcements which highlighted insensitive, inconsiderate and thoughtless communication by corporate leadership - poor communication is everywhere. However, occasionally, I run across an example of corporate communication done right.

A couple weeks ago, I read about the acquisition of deal-a-day website Woot by the e-commerce giant Amazon. I knew nothing about the Woot brand, their corporate culture or the deals of the acquisition, but the letter to employees written by CEO Matt Rutledge was nothing short of brilliant. He utilizes Cicero's model of successful communication utilizing three essential ingredients: charm - teach - move.

For the full text, click here.

Throughout the letter, Mr. Rutledge employs Cicero's model, but let's look at a few specific things he did right:..."

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Source: Visual and (Non) Verbal Communication, 4 August 2010, reproduced with permission of the author.

This post was written by Tom Kane: "It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business; and secondly, now is not the time to hunker down by reducing business development activities.

An article by Sharon Caffrey and Rhonda Ulrich of Duane Morris has some very savvy tips on how to recession-proof your business development plan (that actually are applicable in any economy). All firms should take their advice to heart:.."

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Source: Legal Marketing Blog.com, 30 July 2010, reproduced with permission of the author

This post was written by Kevin O'Keefe: "I'm a heavy user of LinkedIn. I've been using LinkedIn for a few years; I connect with people daily, run my Legal Blogging Group, and network with professionals for business development and recruiting. There's no question LinkedIn has added to the bottom line of LexBlog in a significant way.

Though I've been a member of Facebook for years, only this year have I started to experiment with it. Note that everything I do online started as an experiment. I'm not afraid of not knowing what I'm doing to find out what works and what doesn't..."

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Source: Real Lawyers Have Blogs, 27 July 2010. Copyright © 2010, LexBlog, reproduced with permission of the author.

This post was written by Cordell Parvin: "The young lawyers I have coached have been from big firms and smaller firms, different parts of the United States and Canada, different practice areas, different personality types and a variety of other unique characteristics. Yet, to the person, the most successful young lawyers I have coached share these attributes..."

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Source: Law Consulting Blog, 21 July 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.