This post was written by Michelle Golden: "Received a forwarded article today from pal Rob Nance of AccountingWEB fame. So good, I thought I'd share it with you.
It's from Amex Open Forum and it's entitled "6 Things to Think About on Your Summer Vacation" by Jane Applegate.
It is somewhat marketing related...
CLIENT SELECTION
#1 on Jane's list is "Stop working with anyone that gives you a headache or stomachache"
My take: this applies to clients AND employees. Bummer customers suck you dry. Bummer employees suck everyone in your organization dry (one rotten apple spoils the barrel) AND they don't represent you well externally, either.
CUSTOMER SERVICE
#2 is "Admit that everything takes three times as long and costs twice as much."
My take: this pertains to the expectation setting you should do when committing to work, the pricing you give to your customer, and meeting delivery terms.
KNOW YOUR MARKETPLACE
#3 is "Don't operate your business in a vaccuum."
My take: pay attention to what others (your competitors, yes, but also companies you aspire to emulate from a service and impression standpoint) say and do..."
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Source: Golden Practices Blog, 16 July 2010, reproduced with permission of the author.