Excerpt:
There are all kinds of ways to make memories that people will not forget. The most effective techniques result in the judge and jury seeing your facts, either literally or figuratively. The point of making memories is to make the judge and jury become "eyewitnesses" to your case.
Demonstrative evidence helps, but it also is your job as an advocate to use the spoken word--mere transitory sounds--to form indelible impressions.
Painting a vivid word picture is one of the most important trial techniques a lawyer can learn..."
Read about some good basic principles to review and examples by clicking on the author's name.
Source: idealawg, 17 August 2010, reproduced with permission of the author.