This post was written by Tom Kane: "Doesn't every lawyer do that? Well maybe not so much. Sometimes professionals are too busy talking about the solution to a problem they assume the client has, when in fact the client may not even recognize they have a problem. In other words, you can't solve a problem that the client doesn't know exists.

So the key, according to marketing guru Seth Godin, is that you must sell the problem before you sell the solution..."

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Source: Legal Marketing Blog.com, 31 August 2010, reproduced with permission of the author

This post was written by Larry Bodine: "The most effective way to generate new files and revenue is through cross-selling, and the most efficient way to sell more services to clients is to create client teams. BTI Consulting lists client teams as one of a law firm's "Power Marketing Practices." However client teams produces data, relationships, lawyer activities, revenue goals and management work that overwhelms the team leader.

Interaction, the company known for its client relationship management software, is riding to the rescue with its new Strategic Account Management (SAM) program. According to product manager Jason Maeder the SAM program:

• Connects to all the information from Interaction's CRM system.
• Collects all contact information, activities, tasks and goals into a set of charts.
• Creates a client team workplace, so that team members and log in and see announcements, opportunities, activities and appointments..."

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Source: Law Marketing Blog, 26 August 2010. © 2010, Larry Bodine Marketing. Reproduced with permission of the author.

From the e-newsletter: "The number of people going online to get information and make important decisions about their lives continues to increase. The legal profession is no exception..."

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Source: FindLaw's The Practice Paper: For Solo & Small Firm Lawyers. 25 August 2010 Copyright © 2010 FindLaw, a Thomson Business. Subscribe  <http://newsletters.findlaw.com/>.

This is a guest post by Vickie Hendricks: "The goal of pay per click (PPC) and email blasts is to drive prospects to your website. Unfortunately, more often than not, the potential client is referred to the firm's homepage or maybe a practice area. But what will your prospective clients do once they get to those pages? They will disperse, and you will not have any way to capitalize on their interest. A landing page helps you convert prospects by providing them with relevant and valuable content..."

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Source: Lawyerist.com, 24 August 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

This is a guest post by Graham M. Martin: "Since opening my own practice, I have found that completing the sometimes-inane law firm marketing tasks works best when I am fresh. Therefore, I have implemented Marketing Monday, during which I focus most of my energy for the day on the marketing of my practice. It eases me into the week, and gets a lot of the smaller items out the way early so I can focus on the larger tasks as the week progresses.

The following are the most frequent Marketing Monday tasks I address, although the full list is much longer..."

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Source: Lawyerist.com, 23 August 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

This post was written by Larry Bodine: "From the E.Junkie.Info blog: Guerrilla Marketing is the most innovative form of marketing a business, it requires imagination, humor, wit and is executed in the most unconventional way, in the oddest of places. Creativity is the essence of guerrilla marketing.

Some people call it stunt marketing, while some refer to it as stealth marketing. The idea is to target customer in the most unexpected places, with the aim of generating curiosity and in the process, leaving a lasting impression. It creates brand awareness through interactive campaigns, sometimes combined with a surprise element.

Although Guerrilla Marketing is considered apt for small business owners, since it results in maximum awareness with minimum resources. But big companies like Coke or McDonald engage in this form of marketing too, because they realize that this style of marketing creates more buzz than any conventional form of marketing ever could. Also when it comes to issuing a message with public interest, guerrilla marketing has proven to be quiet effective.

Below are 25 innovative and laudable examples of guerrilla marketing:..."

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Source: Law Marketing Blog, 13 August 2010. © 2010, Larry Bodine Marketing. Reproduced with permission of the author.

This post was written by David Canton: "Following my customer service post last week, I had an experience on the weekend where store clerks were so intrusive that it was annoying.  So much so that it makes me wonder if I want to go back to that store again.  It's a reminder that while we need to be attentive to customer / client needs, it's possible to cross the line from good service to annoying and creepy.  And it's possible to try too hard to sell our services..."

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Source: Slaw.ca, 18 August 2010. Reproduced with permission of Simon Fodden, founder of Slaw. 

From an article by Theda C. Snyder: "Every lawyer needs to market herself--so here, to help you in that mission, is a preview of the more than 150 tips contained in the new edition of a must-have marketing book."

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Source: Law Practice Today, August 2010.

In the news: "In a world where a claim of expertise is often indistinguishable from actual expertise, it's critical as a lawyer to clearly exhibit subject matter expertise to your target market, notes Timothy B. Corcoran, a senior consultant with Altman Weil. One effective method of establishing such expertise, says Corcoran, is with a blog. He discusses the benefits of blogging and also some of the basic issues that can arise, such as how often to post and whether outsourcing is a good idea."

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Source: Law.Com's Daily Legal Newswire. 5 August 2010. Copyright 2009.  ALM Properties, Inc. All rights reserved. Subscribe  <http://store.law.com/registration/register.asp?subscribeto=nw>.

From the e-newsletter: "The following is an excerpt from Dangerous Law Practice - Myths, Lies and Stupidity by Judd Kessler, ESQ..."

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Source: FindLaw's Practice Paper. 11 August 2010 Copyright © 2010 FindLaw, a Thomson Business. Subscribe <http://newsletters.findlaw.com/>.