This post was written by John Jantsch: "Warning: I have no scientific research to back up the theory I'm about to ponder...
I don't really recall the first time I discovered this, but it's happened enough that I can't deny the powerful tool it is.
When I am looking for inspiration for my writing or simply trying to connect the dots to make something whole, I fall back on a process I've come to call monochromatic reading... Here's the idea behind this. Whenever I am trying to get inspired, original or innovative in my thoughts to add to a presentation, blog post, article, product, service or book, I spend a fair amount of time reading. No surprise there, everyone does that, but what I've found is that some of the best ideas come from unrelated texts - if I know how to read them.
What I do is come up with one single topic - business growth, referrals, persuasion - whatever I am trying to work on - and I pick up books that are not related to the topic and read through them quickly looking only for ideas that relate to or parallel my subject. So, if I doing a piece on business growth, I might actually find some incredibly innovative ideas in a book about how bees build colonies. (Actually nature works are some of the best) The key to this is the single or monochromatic focus while I read..."
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Source: Duct Tape Marketing, 2 February 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.