Recently in Networking Category

This post was written by Tom Kane: "The reason public relations is so much more effective than advertising is because of the credibility factor. What is said in an ad, which you pay for, is controlled by you, whereas what is said about you (hopefully in a favorable light) in the media by an independent third party is free advertising for you and your firm. And, since you want good press, make friends with reporters.

One way to do that is to quickly respond to requests for comment. (Of course, not commenting on any client matters without prior approval). You could become a general source for legal related stories and someone a reporter can rely on when they on a tight deadline. With that thought in mind, I love today's tidbit from 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals by Larry Smith and Richard Levick of Levick Strategic Communications:..."

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Source: Legal Marketing Blog.com, 26 August 2010, reproduced with permission of the author.

This post was written by Cordell Parvin: "I began practicing law the year after legendary NFL coach Vince Lombardi passed away. When he was coaching if you asked him for the secret of the Green Bay Packers success, he would have said "blocking and tackling." In fact, I listened to his pre-game pep talk to his players before the second Super Bowl victory. He specifically tells the players it is all about "blocking and tackling."

Fast forward to 2010, when Sean Peyton coached the New Orleans Saints to Super Bowl XLIV victory. In this interview he says it's all about "blocking and tackling." So the key to winning has not changed in 40 years, but the offenses and defenses could not be more different.

So, what does this have to do with you, practicing law and social media? When I began practicing law I was told that client development was about "doing great work and building relationships." Thirty-nine years later, those principles still apply, but the tools to become known for doing great work and building relationships could not be more different..."

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Source: Law Consulting Blog, 4 August 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

This post was written by Cordell Parvin: "A young lawyer I coach asked me a great question: 

I have a casual meeting with two law school classmates who are now counsel at two corporations. How should I approach such a meeting?  I want them to know I want their business but I also do not want them to feel that I am meeting with them just for their business.

I decided that instead of me answering the question I would ask lawyers I know. I received several responses and ideas that you might find helpful. Here are three of the responses:..."

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Source: Law Consulting Blog, 13 August 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

This post was written by Tom Kane: "Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word "networking" that is the culprit. Think of it as enjoying yourself at events.

...

Stephen Seckler, formerly a recruiter who now coaches lawyers, has some basic tips on networking in an article on JDSupra.com that I ran across on LinkedIn. Maybe these tips can help you:..."

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Source: Legal Marketing Blog.com, 12 August 2010, reproduced with permission of the author.

This post was written by Kevin O'Keefe: "I'm a heavy user of LinkedIn. I've been using LinkedIn for a few years; I connect with people daily, run my Legal Blogging Group, and network with professionals for business development and recruiting. There's no question LinkedIn has added to the bottom line of LexBlog in a significant way.

Though I've been a member of Facebook for years, only this year have I started to experiment with it. Note that everything I do online started as an experiment. I'm not afraid of not knowing what I'm doing to find out what works and what doesn't..."

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Source: Real Lawyers Have Blogs, 27 July 2010. Copyright © 2010, LexBlog, reproduced with permission of the author.

This post was written by Cordell Parvin: "A young associate I coach recently asked whether an older company executive cares about getting a card from an associate at a networking event. 

To be candid, I don't believe the executive cares about getting a card from a young associate or a card from a more senior lawyer. So, in many cases giving your business card means nothing, but making a positive first impression and learning about the executive and his company does. I always tell lawyers I coach to ask good questions, listen to answers and find a way to follow up after the event in a way that will make a lasting positive impression..."

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Source: Law Consulting Blog, 8 July 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

In the news: "Lawyers often ask consultant Frank Michael D'Amore what is the best way to stay in touch with contacts. Technological advances have increased the number of software options to manage contacts and have made it easy for instant communication. D'Amore shares some thoughts on staying connected."

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Source: Law.Com's Daily Legal Newswire. 9 July 2010. Copyright 2009.  ALM Properties, Inc. All rights reserved. Subscribe  <http://store.law.com/registration/register.asp?subscribeto=nw>.

In the news: "Networking during a job search is more critical than ever for lawyers, notes Jill Backer of the Brooklyn Law School Career Center. Here are 10 action items for revving up your networking -- and they don't all require an extrovert's personality, an unlimited pocketbook or unlimited time."

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Source: Law.Com's Daily Legal Newswire. 1 July 2010. Copyright 2009.  ALM Properties, Inc. All rights reserved. Subscribe   <http://store.law.com/registration/register.asp?subscribeto=nw>.

This post was written by Kevin O'Keefe: "I get a lot of emails from folks who would like to add me to their professional network on LinkedIn. 90% of the time, after reviewing their background, I accept the invitation to connect. I also send out a lot of invites to connect on LinkedIn to people I meet in person and online.

So it floors me when lawyers and other professionals tell me they often decline invites to connect on LinkedIn. The reasons for declining vary...

Wake up guys. Here's a number of things to consider...

I understand there's a lot to keep up with. I was practicing law when we moved from carbon paper to a copier machine. And when a fax machine seemed to raise issues of confidentiality. But learning how to use LinkedIn for networking is something you need to come to grips with. It's just too valuable..."

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Source: Real Lawyers Have Blogs, 12 June 2010. Copyright © 2010, LexBlog, reproduced with permission of the author.

This post was written by StephanieWestAllen: "Excerpt:

Reunion behavior tends to follow a predictable pattern. We connect with our closest friends from school and spend the majority of reunion weekends with the most familiar faces. Everyone else gets the awkward name tag stare down or, worse, a "Good to see you Steve," only to be reminded that Steve's name is actually Shaun. Many people skip law school reunions to avoid such awkwardness or because they don't have good friends who are attending.

I encourage you to approach the reunion experience differently. Law school reunions are absolute goldmines for making new connections. We only really know a fraction of our classmates and we have lost touch with a good many over the years. At the same time, we know it's important to have strong networks in place for current or future job searches, for business development or for trusted peer level advice.

Here is how I prepared for my recently concluded 20th year law school reunion at Duke.  . . ."

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Source: idealawg, 11 May 2010, reproduced with permission of the author.