This post was written by the library staff: "Google has come out with a new product that will translate an entire web page at one time. Google Translate can be incorporated into a website to allow for the translation of text into 1 of 57 current languages. I thought about posting this message in Irish, but decided not to test our subscribers. To see an example of a website incorporating Google Translate, go to the Cuyahoga County Domestic Relations website. We will soon be incorporating this feature into the Cleveland Law Library's homepage so that we can reach more patrons in more countries."

To reach the blog post and the active links, click on the author's name.

Source: Cleveland Law Library Weblog, 27 August 2010. Reproduced with permission by Kathleen Sasala

This post was written by Steven Matthews:  "For those lawyers or small business owners just starting out, setting down roots online can be a daunting process.  Not everyone has the budget to hire out a new website construction project, and on the other side, there are numerous sources that will encourage you to DIY - "do it yourself".  What frequently happens though, is the new entrepreneur gets stuck.  Do you cobble it together? Or, do you bite the bullet and find the budget?

The following advice won't be for everyone, but for the soon-to-be business owner, or anyone who's jumped into business over the past five years, hopefully some of it will resonate..."

Continue reading this interesting post by clicking on the author's name.

Source: Slaw.ca, 26 August 2010. Reproduced with permission of Simon Fodden, founder of Slaw.

This post was written by John Jantsch: "Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and "Save As" to download - Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I've been on a bit of rant about this topic so see the related posts below for more.

For this week's episode of the Duct Tape Marketing Podcast I spoke with the CEO and Director of Inbound Marketing for a landing page optimization firm.

In this episode we talk about how and when to use landing pages and the most important elements to consider when creating and testing your landing pages. I can't say enough about the need to use a tool like unbounce or Google Website Optimizer to do routine testing of your pages..."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Duct Tape Marketing, 25 August 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, Reproduced with permission of the author.

This is a guest post by Vickie Hendricks: "The goal of pay per click (PPC) and email blasts is to drive prospects to your website. Unfortunately, more often than not, the potential client is referred to the firm's homepage or maybe a practice area. But what will your prospective clients do once they get to those pages? They will disperse, and you will not have any way to capitalize on their interest. A landing page helps you convert prospects by providing them with relevant and valuable content..."

Continue reading this interesting post and reach the active link by clicking on the author's name.

Source: Lawyerist.com, 24 August 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Podcast description from the site: "The conventional wisdom has long been that your website, or perhaps your blog, should be at the core of your web presence. Today, your Internet presence is likely to consist of LinkedIn, Facebook, Twitter and other social media accounts, and a variety of other places people can find you. Is this expansion of "presence" changing the common wisdom and bringing us to what's been called the "Siteless Web"? In this episode, co-hosts Dennis Kennedy and Tom Mighell discuss the changing Internet environment, whether a website really matters anymore, and how to manage your multi-faceted presence on the Internet.  After you listen, be sure to check out Tom & Dennis' co-blog and book by the same name, The Lawyers Guide to Collaboration Tools and Technologies.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 30:08 -- 27.6MB)

Related Podcasts

• October 7, 2009 -- Bulls and Bears: Lawyers Using Social Media
• August 24, 2009 -- Online Reputation Management
• October 30, 2008 -- Social Media, Twitter & Law Firms
• July 15, 2010 -- Legal Issues Surrounding Social Media
• June 16, 2010 -- Tweeting and Blogging from the Courtroom 

Active links and podcast are available at the source site listed below.

Source: Legal Talk Network, 17 August 2010. © 2010 · Legal Talk Network. Reproduced with permission of Scott R. Hess.

This post was written by Theresa Zagnoli: "In several previous blogs, we've highlighted examples of poor communication. From poorly worded media statements of companies in crisis making horrible word choices to poorly phrased email statements to downright awful corporate announcements which highlighted insensitive, inconsiderate and thoughtless communication by corporate leadership - poor communication is everywhere. However, occasionally, I run across an example of corporate communication done right.

A couple weeks ago, I read about the acquisition of deal-a-day website Woot by the e-commerce giant Amazon. I knew nothing about the Woot brand, their corporate culture or the deals of the acquisition, but the letter to employees written by CEO Matt Rutledge was nothing short of brilliant. He utilizes Cicero's model of successful communication utilizing three essential ingredients: charm - teach - move.

For the full text, click here.

Throughout the letter, Mr. Rutledge employs Cicero's model, but let's look at a few specific things he did right:..."

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Source: Visual and (Non) Verbal Communication, 4 August 2010, reproduced with permission of the author.

This post was written by Connie Crosby: "It's not unusual to be looking for stock photographs to use in content such as presentations, brochures, advertisements or websites. But what about stock video when producing video content for presentations, websites or advertising? Here are five prominent sources for stock video I found:..."

Continue reading this interesting post by clicking on the author's name.

Source: Slaw.ca, 16 August 2010. Reproduced with permission of Simon Fodden, founder of Slaw.

In the news: "In a world where a claim of expertise is often indistinguishable from actual expertise, it's critical as a lawyer to clearly exhibit subject matter expertise to your target market, notes Timothy B. Corcoran, a senior consultant with Altman Weil. One effective method of establishing such expertise, says Corcoran, is with a blog. He discusses the benefits of blogging and also some of the basic issues that can arise, such as how often to post and whether outsourcing is a good idea."

Read full text

Source: Law.Com's Daily Legal Newswire. 5 August 2010. Copyright 2009.  ALM Properties, Inc. All rights reserved. Subscribe  <http://store.law.com/registration/register.asp?subscribeto=nw>.

This post was written by Karin Conroy: "Without fail, the most difficult part of creating and maintaining a website is the content development. Your website content should be constantly updated with the help of the blog that your website is built on. However, creating the initial information and getting it published can be a painful process and will invariably drag on without a few guidelines. Use these five steps to help outline your process and create the momentum to get it done. Another helpful tip is to give yourself a deadline - this should not take more than a week..."

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Source: Lawyerist.com, 13 August 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

This post was written by Allison Shields: "Whether your law firm is composed of one lawyer, twenty or two hundred, your law firm has a unique culture and personality. That personality is reflected in everything from the way the telephone is answered to your firm letterhead to your approach to resolving your clients' problems. It informs the way employees are treated and the way work gets done. Some firms are more 'corporate' and some are more laid back. Some firms take an aggressive approach to advocacy and some lean more toward collaboration..."

Continue reading this interesting post and reach the active link by clicking on the author's name.

Source: Lawyerist.com, 11 August 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.